Join us as we welcome A.G. Lafley, Former Chairman of the Board, President and Chief Executive Officer of Procter & Gamble, to discuss the importance of branding.

In addition, enjoy an update and Q&A with Bill Waddill, Managing Director, Sarasota Bayfront Planning Organization, on The Bay, a community-based brand for the 53-acre Sarasota Bayfront redevelopment effort.

The Big Idea Luncheon is presented by Williams Parker Harrison Dietz & Getzen.