Most small businesses – indeed most businesses across the board – do not know what branding or a brand is. Nor why it’s important to the start and growth of their business. Fear not, Art Mahoney is coming to Station 2 Innovation to clear up misconceptions and add his expertise and experience to this oft-misunderstood concept.

Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not. Branding is as vital to the success of a business or nonprofit as having a clear financial plan, having a vision for the future, or having qualified, quality employees. Further, many businessmen confuse branding and marketing. Art will explain the significant difference, show why proper brand development is critical to short and long term business success and show the proper protocol for developing a brand position.

Art Mahoney is the Special Projects Manager & Build-A-Business Program Instructor for Suncoast Community Capital. He has a broad background in the fields of marketing and business development and was president of a company – Morey Mahoney Advertising – that was voted ‘Best Strategic Marketing Company’ and one of the ‘Top 5’ marketing agencies in the Denver market, helping to build the agency from $300,000 annual billings to over $25 million! He also owned seven other small businesses over the years, including Clarke Advertising in Sarasota and has performed real estate feasibility studies with Michael Saunders in the Dominican Republic. For close to eight years, Art had been a Certified Business Analyst with the Small Business Development Center at State College of Florida before moving to Suncoast Community Capital.
Art holds a Bachelor’s Degree in Journalism from Rutgers University and a Masters Degree at Boston University’s Graduate School of Public Relations and Communication. He has volunteered as a Branding/Marketing Advisor with several Sarasota-area organizations including the Greater Sarasota Chamber of Commerce, the Sarasota Economic Development Corporation, Sarasota’s Jewish Family and Children’s Service and the Senior Friendship Center. Art has also played an important developmental role for the Sarasota Institute for the Ages (a major business development effort based on Sarasota’s unique aging demographics) and is a Board member at The Pines of Sarasota.

Art’s wife Pam Baron is Director of Senior Services at Jewish Family and Children’s Service. They live in Bradenton have 3 grown children and 6 grandchildren.

Station 2 Innovation’s mission is “Building & Connecting the Community to Catalyze & Support Entrepreneur Growth” and is located in the historic firehouse at 912 7th Ave East in Bradenton. Don’t miss the business social before our event – network, learn and mingle with fellow professionals from Manatee & Sarasota counties and the surrounding areas along the Innovation Coast including Bradenton, Lakewood Ranch, Palmetto, and neighboring Hillsborough & Pinellas counties. Along with BarCamp Sarasota-Bradenton (our event partner), we feature informative and exciting events handpicked from the area’s best and brightest, all of which will propel your skills and businesses forward. You’ll learn fresh perspectives and about new innovations in technology, business, education, and more. With a great lineup of valuable speakers, you’ll feel like you’re earning an MBA in Entrepreneurialism and Small Business! Mark your calendar and be prepared at each session to learn new tools and tactics and arrive early for business networking opportunities.

Don’t miss our other upcoming events including The Power of Embracing Risk: One Woman’s Journey on October 18th, 2016 at 6:15pm-7:30pm. Many more events can be seen at the online Station 2 Innovation Event Calendar: https://station2innovation.com/events

Connect with our speaker in the following ways:
LinkedIn: https://www.linkedin.com/company/1809915 Facebook: https://www.facebook.com/SuncoastCommunityCapital Twitter: @suncoastcommcap Website: https://www.suncoastcc.com

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Important Links:
Newsletter – https://station2innovation.com/contact-us/ Events Info – https://station2innovation.com/events-info/ Email – info@Station2Innovation.com Phone – 941-877-1599