Lunch-n-Learn with Kano Keller as he reveals how to determine “The Lifetime Value of a Client.” In sales and marketing, customer lifetime value is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques, not to mention soft signal based upon personal relationships. Customer lifetime value is an important concept in that it encourages firms and entrepreneurs to shift their focus from quarterly profits to the long-term health of their customer relationships. Customer lifetime value is an important number because it represents an upper limit on spending to acquire new customers. For this reason it is an important element in calculating payback of advertising spent in marketing.Network, learn and mingle with fellow professionals from Manatee & Sarasota counties and the surrounding area all along the Innovation Coast. We feature informative and exciting events handpicked from the area’s best and brightest, all of which will propel your skills and businesses forward. You’ll learn fresh perspectives and about new innovations in technology, business, education, and more. Mark your calendar and be prepared at each session to learn new tools and tactics and arrive early for business networking opportunities.Be sure to subscribe to the Station 2 Innovation newsletter where you’ll learn about the services we offer (business incubation, startup resources), the benefits of coworking, and see our featured events and important happenings that you’re sure to benefit from.Important Links:Newsletter – https://station2innovation.com/contact-us/Events Info – https://station2innovation.com/events-info/Email – info@Station2Innovation.comPhone – 941-877-1599